Wednesday, December 12, 2012

Strengthening physician-hospital management communication

Image Credit: prlog.org


It has been said that every hospital needs physicians but not all physicians need to serve at the hospitals. If that were the case, then the healthcare sector is in for another hard grind.


With the current state of the economy, it’s so easy to tell that medical care has enough on its plate. Sadly, the front needs more prodding in the issue of physician-administrator relationships which have long been wobbled by the market forces at play.


Image Credit: guardian.co.uk


From structural integration to ideological integration, many efforts have been done to address the unsteady relationship of physicians and hospitals. But the overarching issue remains, baffling policymakers and healthcare practitioners alike. To elucidate on that matter, the American College of Physician Executives (ACPE) advises the healthcare sector to start focusing on the physician groups which comprise the whole of organization. ACPE parses that in order to unite the organization’s incompatible groups, they must be strengthened separately.


The strength of ACPE’s recommendation lies on the sociological notion that people are able to understand themselves better based on the similarities they share with the groups to which they are affiliated with and the differences they see from the groups from which they don’t belong. As a result, the negative reactions of turfism and tribalism are likely avoided.


Image Credit: networldsoftware.com


When the separate groups begin to manifest cohesiveness and unity, then it’s time for leaders to begin shifting the perception of ‘them’ to ‘us’ – an organization with a uniting set of values and beliefs.


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